When things get tough, founders often feel like giving up the fight, the fight to survive, to grow the business, and to protect it from competition. They get scared of the possible losses they and their teams may face. They start thinking whether sacrificing their own assets or ownership might benefit others. They question whether selling the company will benefit all stakeholders. They wonder if they should stop the fight and allow competitors to take over so that everyone can survive. By doing so, they may feel they will not be blamed for failures or future losses.
When this negative spiral of thoughts begins, people lose sight of what they are equipped with, their core strengths, and their available resources. Their focus shifts entirely to self image, possible losses, future problems, and irreversible damage. They get drawn into self loathing and self centered thinking and fail to look at the situation from a larger perspective.
Founders, at any cost, should avoid taking major decisions during such negative mental states. They must first put conscious effort into coming out of this spiral before making any important decisions.
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