UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Vibhūti Yoga

Chapter 10 - Verse 23
रुद्राणां शङ्करश्चास्मि वित्तेशो यक्षरक्षसाम् |
वसूनां पावकश्चास्मि मेरु: शिखरिणामहम् || 23||

Translation

Among the eleven Rudra deities, I am Shankara. I am Vittesha
(Kubera) among the Yaksha deities. I am Pavaka among Vasus, and Meru
among mountain peaks.

Unfiltered First Take

Like Rudra, an entrepreneur should know when to transform the business, when to destruct unwanted arms, and when to reconstruct and revive it for better outcomes. He should combine wrath with compassion, be innocent hearted and easily pleased, which helps people around him maintain high energy. He always gives his best and unites everyone for complete transformation whenever needed.

Like Kubera, he should plan resources for the right use and purpose. When wealth is spent on unnecessary and unwanted things, it diminishes faster. Hence, the entrepreneur should be watchful about resource utilization and its impact.

Like Agni, the entrepreneur should focus on uplifting the outcomes of work. He should burn all unwanted things happening in the organization with the help of acquired knowledge to deal with such elements, while maintaining clear direction and intent, and remaining impartial.

Like Meru, the entrepreneur should balance the organization by connecting people across all levels, providing stability and excitement, and pushing people to move up the ladder of performance. He should be the one who can quench the thirst of those who want to grow by providing them the right guidance and resources.

UdyamGita Interpretation

Krishna points to archetypes of power with purpose—Shankar as transformative force, Kuber as custodian of wealth, Agni as purifier, and Meru as the axis of stability. Each symbolizes a different dimension of sustaining order: destruction that renews, wealth that must be governed, fire that refines, and a center that holds everything together.

This verse reveals that true greatness lies in balance, not excess.

Business Insight

Entrepreneurship demands the courage to transform.

Like Rudra, founders must know when to dismantle what no longer serves—obsolete products, inefficient structures, toxic behaviors—and when to rebuild stronger systems. Transformation is not cruelty; it is responsibility. Wrath without compassion destroys, but compassion without decisiveness stagnates. Mature entrepreneurs balance both.

Like Kuber, entrepreneurs are trustees of resources. Capital, talent, time, and reputation must be deployed intentionally. Wasteful spending drains energy and shortens runways. Conscious allocation, aligned to purpose, extends longevity and impact.

Agni represents focus on outcomes. Entrepreneurs must continuously burn away inefficiency, confusion, and inertia. This requires clarity of intent, firm direction, and impartial decision-making—acting on facts and outcomes, not emotions or favoritism.

Leadership Lesson

Great leaders stabilize while pushing growth.

Like Mount Meru, the entrepreneur becomes the axis of balance—connecting people across levels, holding the organization steady during churn, and creating upward momentum. Stability does not mean stagnation; it provides the confidence needed to climb higher.

Leaders also quench growth-hunger. They provide guidance, learning opportunities, and resources to those ready to move up the performance ladder. By doing so, they transform ambition into capability.

Entrepreneurial leadership, therefore, is multidimensional:

  • Transform when required
  • Govern resources wisely
  • Purify systems continuously
  • Stabilize while enabling ascent

Key Takeaways

  • Entrepreneurs must know when to destroy, rebuild, and transform.
  • Resource discipline determines long-term sustainability.
  • Clear intent and impartiality help eliminate inefficiencies.
  • Stability at the center enables growth at the edges.
  • Great leaders connect, balance, and elevate their organizations.

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