UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Vibhūti Yoga

Chapter 10 - Verse 33
अक्षराणामकारोऽस्मि द्वन्द्व: सामासिकस्य च |
अहमेवाक्षय: कालो धाताहं विश्वतोमुख: || 33||

Translation

I am the letter A (akara) among all letters. I am Dvandva among all
compound words (in Sanskrit grammar). I am Kala (time) which has no
end. I support and sustain everything and hence go by the name of Dhata. I
am omnipresent.

Unfiltered First Take

Be a relentless initiator, be innovative, and be the one who removes the initial inertia in the system and among people. Just start the transformation or initiative and let the team take over from there. Seeing the energy with which you initiate things, the rest of the team will pick it up with the same energy and enthusiasm.

Give importance to everyone. Even during communication, make sure due credit is given to everyone. People come with you and stay with you when they feel respected.

Imagine that the business is eternal and build systems and processes in a way that they are meant to serve for a long time. A short sighted approach may save some pennies initially, but in the long run it proves to be costlier as the scope of the system grows bigger. So build with a large scope and long term perspective in mind.

Like Brahma, create your own team that will help you execute your plan. Have the right people in the right places. Define clear roles and responsibilities. Focus on value creation, expanding the team, creating new markets, new solutions, and new initiatives to address the ever changing market.

UdyamGita Interpretation

Krishna identifies Himself as the first sound, the power of integration, endless time, and the creative force itself. These symbols emphasize initiation, inclusion, continuity, and creation. Nothing meaningful begins without a first impulse, nothing sustains without integration, nothing endures without long-term vision, and nothing grows without deliberate creation.

This verse captures the essence of foundational leadership.

Business Insight

Entrepreneurs must be relentless initiators.

Like the primal “A,” founders remove inertia. They initiate movement—new ideas, transformations, experiments—without waiting for perfect conditions. Once momentum is created, teams naturally pick up the energy and carry it forward.

Initiation is contagious. When people see the intensity and clarity with which a founder starts something, hesitation dissolves and enthusiasm multiplies.

Entrepreneurs must also practice inclusion. Just as duality is resolved into unity, founders must ensure everyone feels seen and valued. In communication and recognition, credit must be shared generously. Respect, more than authority, binds people to the mission.

Leadership Lesson

Great leaders think in timelines longer than themselves.

If business is treated as eternal, systems and processes are designed for scale and longevity—not short-term savings. Short-sighted choices may appear efficient initially, but they often become expensive constraints as scope expands.

Like Brahma, founders are creators. They assemble the right people in the right roles, define responsibilities clearly, and focus relentlessly on value creation. Markets evolve, and leadership must continuously create—new teams, new solutions, new initiatives—to stay relevant.

Creation, when guided by foresight and inclusion, becomes sustainable growth.

Key Takeaways

  • Founders must initiate movement and dissolve inertia.
  • Energy at the start determines momentum across the system.
  • Respect and recognition keep teams aligned and loyal.
  • Design systems with long-term scale, not short-term savings.
  • Creation through people and structure fuels lasting growth.

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