The Gita Blueprint for Leading and Winning in Business
Your single form spreads from heaven to earth; it fills the interspace
and pervades in all directions. O Greatest of all souls! Your form is both
amazing and threatening. All Your devotees in all three worlds seem to be
petrified.
At this stage, the scaling process becomes the whole world for the entrepreneur. He does not see anything else at this point and gets completely immersed in scaling. He gets scared, has nightmares, feels stress, and also faces setbacks at a personal level. Though it is the most exciting phase of entrepreneurship, it can be very taxing too, considering the amount of time, effort, and bandwidth needed from an entrepreneur.
Arjuna observes that Krishna’s cosmic form fills everything—heaven, earth, and all directions. There is no space left untouched. Yet this all-pervading vision is not only wondrous; it is also terrifying. The three worlds tremble before it. Grandeur here is inseparable from intensity.
This verse captures the truth that total dominance brings total pressure.
During the scaling phase, entrepreneurship often becomes the entrepreneur’s entire world.
The business fills every mental and emotional space:
The excitement of growth coexists with fear. Sleep is disrupted. Stress spills into personal life. Setbacks feel heavier because the stakes are no longer small. Scaling is exhilarating—but it is also deeply taxing on time, energy, and emotional bandwidth.
This is the phase where self-management becomes as critical as business management.
Leaders must recognize that:
Strong leaders do not deny this strain—they design safeguards. They build support systems, delegate effectively, and consciously protect their health and relationships. Without this, even the most promising scale journeys can collapse under their own weight.
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