UdyamGita

When an entrepreneur understands that people behave according to their prime gunas, it becomes his duty to invoke the right gunas that are favorable for the organization. As an entrepreneur, he should not show any signs of what his own prime guna is as an individual. He should use the right guna as the prime guna based on the situation and consciously display these gunas without getting influenced by their traits or outcomes. When one masters the art of using the right gunas at the right time, he truly aces the business.

Krishna now reveals the culmination of the teaching on the guṇas. True wisdom arises when one clearly sees that all actions are driven by the three guṇas alone, not by a permanent “doer.” When this realization matures, one also recognizes the transcendent principle beyond the guṇas—that which remains untouched by them.

By rising above sattva, rajas, and tamas, one becomes free from recurring cycles of suffering—symbolized as birth, decay, struggle, and fear—and attains a state of inner immortality: steadiness, freedom, and clarity.

This is not withdrawal from action.

It is freedom while acting.

Business Insight

For an entrepreneur, this insight is transformational.

People do not act randomly.

They act from their dominant guṇa.

When founders stop taking behavior personally and start seeing actions as expressions of guṇas, leadership shifts from reaction to orchestration. The entrepreneur’s role becomes clear: invoke the right guṇa at the right moment—for the good of the organization.

At this level, leadership stops being emotional and starts becoming strategic at a deeper, human level.

Leadership Lesson

A mature entrepreneur does not operate from a fixed personal guṇa.

• They do not brand themselves as “always calm,” “always aggressive,” or “always strict.”
• They remain invisible as an ego, but highly visible as awareness.

Such a leader:

• consciously brings sattva to create clarity and trust,
• deploys rajas to ignite momentum and execution,
• uses tamas through systems and consequences—without personal anger.

The crucial difference:

They use the guṇas without becoming used by them.

Outcomes do not intoxicate them. Failures do not depress them. Praise does not inflate them. Blame does not destabilize them. They stay centered while the guṇas do the work.

This is mastery.

When a founder reaches this state, decision-making becomes effortless, conflicts reduce, and the organization begins to function with precision rather than friction.

Key Takeaways

• All actions arise from the guṇas—wisdom lies in recognizing this.
• Great leaders don’t react to people; they read their guṇas.
• Use sattva, rajas, or tamas consciously—never unconsciously.
• The entrepreneur must remain unattached to outcomes while directing behavior.
• Mastery of business comes from mastery beyond the guṇas.