UdyamGita

The entrepreneur should build his business in such a way that it becomes a go to place for people, irrespective of whether they are focusing on perishable benefits or imperishable benefits. People should celebrate their association with the entrepreneur. By getting to know the strengths and weaknesses of the entrepreneur, understanding where one can contribute in his journey, and becoming the most reliable person, one can achieve the same success as the entrepreneur.

Krishna concludes Chapter 15 by revealing the ultimate integration.

He stands beyond the perishable and the imperishable—not as an abstraction, but as the unifying principle that gives meaning to both.

This is the chapter’s closing insight: when the highest clarity is known, nothing essential remains undone.

Business Insight

A truly great entrepreneur builds an organization that becomes a natural destination for people—regardless of what they seek.

Some come for perishable benefits:

• Salary
• Stability
• Growth in material terms

Others come for imperishable benefits:

• Learning
• Purpose
• Mastery
• Meaningful impact

The business becomes a place people are proud to be associated with. Not merely a workplace, but a platform for becoming more.

Such organizations attract people who don’t just work for the entrepreneur, but work with him.

Leadership Lesson

At this level, leadership is no longer about hierarchy.

The entrepreneur:

• Is deeply understood—strengths, weaknesses, working style
• Becomes predictable in values, not in decisions
• Allows others to see where and how they can contribute meaningfully

When people align themselves to such a leader and become reliable partners in the journey, they begin to achieve success comparable in depth and stature—not by imitation, but by shared evolution.

This is leadership that completes the cycle.

Key Takeaways

• Great businesses serve both material and higher aspirations.
• Association should be celebrated, not merely tolerated.
• Clarity of the leader enables clarity of contribution.
• Reliability is the fastest path to shared success.
• True leadership creates peers, not dependents.
• When purpose is clear, the journey feels complete.