UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Daivāsura Sampad Vibhāga Yoga

Chapter 16 - Verse 1,2,3,4,5
श्रीभगवानुवाच |
अभयं सत्त्वसंशुद्धिर्ज्ञानयोगव्यवस्थिति: |
दानं दमश्च यज्ञश्च स्वाध्यायस्तप आर्जवम् || 1||
अहिंसा सत्यमक्रोधस्त्याग: शान्तिरपैशुनम् |
दया भूतेष्वलोलुप्त्वं मार्दवं ह्रीरचापलम् || 2||
तेज: क्षमा धृति: शौचमद्रोहोनातिमानिता |
भवन्ति सम्पदं दैवीमभिजातस्य भारत || 3||
दम्भो दर्पोऽभिमानश्च क्रोध: पारुष्यमेव च |
अज्ञानं चाभिजातस्य पार्थ सम्पदमासुरीम् || 4||
दैवी सम्पद्विमोक्षाय निबन्धायासुरी मता |
मा शुच: सम्पदं दैवीमभिजातोऽसि पाण्डव || 5||

Translation

The Lord Said: Fearlessness, purity in mind, conviction in the path of
divine knowledge, charitable nature, self-restraint, involvement in
sacrificial activities, pursuance of Vedic study, austerity, uprightness.

Non-violent, truthful, devoid of anger, benevolent, faithful (to the
Lord Almighty), averse to fault finding, compassionate, devoid of avarice,
gentle, modest, determined (to do good deeds).

Valour, patience, fortitude, purity (physical and mental), absence of
malice and ego. O Bharata! These attributes are observed in those with
divine nature.

O Partha! The natural attributes of those with demoniac natures are
arrogance, pretentious pride, conceit, anger, harshness, and ignorance.

O Son of Pandu! Divine nature paves the way for levels of liberation
while demoniac nature pushes one to downfall. Do not despair. You
possess divine nature.

Unfiltered First Take

To be a graceful, respectable, contained, and successful entrepreneur, one has to have some basic qualities. He should be fearless in doing the right thing. This does not mean he should be careless, but once all the risks are analyzed and the verdict is to go ahead, then he should not worry about any other factors and should focus on getting the planned things done. He should not allow unnecessary, energy draining, bandwidth consuming thoughts and activities. He should focus on continuously upgrading his knowledge. He should be empathetic and supportive. He should not be addicted to anything that can shift his focus away from the task in hand. He should be ready to invest his mind, heart, and soul for the purpose, sacrificing materialistic pleasures. He should read books on business and on his domain. He should have patience and be austere with people, systems, and results. He should be straightforward with the grace needed, because this is the least energy draining and consumes very little bandwidth. He should not be violent at all, be it mental or physical. He should not violate others’ boundaries. He should be truthful but smartly so. If the truth is going to hurt his business, it is better he does not lie and instead tells the truth in a way that minimizes damage. He should know how to manage anger and channel it productively. He should renounce materialistic pleasures that deviate him from his goal. He should be peaceful internally and should also make the environment peaceful so people can operate with comfort. He should keep himself away from all kinds of negativity and fault finding habits. He should be compassionate toward the people associated with him. He should not compare his status and condition with anyone else or long for the things and status of others. He should be gentle and modest even during tough times. He should be firm with his decisions and words. He should have both physical and mental vigor to deal with adversities. He should be forgiving, as carrying the burden of others’ sins is heavy and can slow him down, so by forgiving he can fully focus on his goals. He should be courageous in dealing with adversities. He should never have any foes in business, because business runs on collaboration and partnership. He should represent cleanliness both mentally and physically, removing clutter frequently and maintaining hygiene everywhere, be it physical or mental, internal or external. He should not worry about external validation by showing off possessions he is proud of or those the world is usually in awe of.

But there are some entrepreneurs who are bound to fail, and their characteristics are that they are hypocrites and hence very difficult for people to work with due to their confusing and unpleasant nature. They are arrogant with people who are willing to join hands in their journey and hence they do not get one hundred percent commitment from them. They are conceited and self centered and hence become wrong role models for the organization. They are short tempered and angry and hence people are hesitant to approach them. They are harsh in words and actions, hence no one is willing to discuss plans and ideas with them. They are ignorant because they are not willing to invest in building their knowledge base.

So the person with warm and focused qualities is set for progress, whereas the person with negative attitude and traits is bound to spiral into failure.

UdyamGita Interpretation

In Chapter 16, the Supreme Divine Personality draws a sharp and uncompromising line between two inner constitutions—Daivī Sampad (divine qualities) and Āsurī Sampad (demonic qualities). These verses are not moral sermons; they are diagnostic tools. Krishna is essentially saying: your destiny is shaped less by circumstances and more by the qualities you consistently embody.

Liberation or bondage, growth or decay, trust or toxicity—these are not accidents. They are outcomes of inner character. And Krishna reassures Arjun: “Do not grieve. You are endowed with divine qualities.” In modern terms—you already have what it takes.

Business Insight

Entrepreneurship is a high-stakes arena where inner flaws get amplified faster than in any other profession. Capital, strategy, and timing matter—but character compounds faster than all of them combined.

A graceful, respectable, and sustainable entrepreneur is not reckless—but fearless about doing the right thing. Once risks are analyzed and a decision is taken, mental noise must stop. Energy-draining thoughts, distractions, addictions, and unnecessary drama are silent killers of execution.

Such an entrepreneur:

  • Continuously upgrades knowledge and skill
  • Invests mind, heart, and soul into the venture
  • Sacrifices short-term comforts for long-term purpose
  • Is empathetic, compassionate, and supportive
  • Maintains inner peace and creates psychological safety for others

Truthfulness here is intelligent honesty—never lying, but also never weaponizing truth to damage the business. Non-violence is not just physical—it includes respecting boundaries, not humiliating others, and avoiding emotional aggression.

In contrast, the entrepreneur with demonic traits becomes his own bottleneck. Hypocrisy creates confusion. Arrogance kills commitment. Anger shuts down communication. Harshness suppresses ideas. Ignorance stagnates growth. Such a venture may survive briefly—but it cannot scale with trust.

Leadership Lesson

Leadership is not what you demand—it is what your inner state permits.

A leader with divine qualities:

  • Is firm yet gentle
  • Decisive yet humble
  • Courageous without hostility
  • Forgiving without becoming weak

Forgiveness is strategic. Carrying resentment is like running a marathon with extra weight. By letting go, the leader regains speed, clarity, and focus.

True leaders do not crave external validation. They don’t need to showcase possessions or status. Their authority comes from clarity, consistency, and character.

Equally important—great entrepreneurs avoid creating enemies. Business thrives on collaboration, partnerships, and goodwill. A leader who turns every disagreement into a battle will soon stand alone.

Cleanliness—mental and physical—is also leadership discipline. Decluttering systems, thoughts, and environments is not cosmetic; it is operational excellence.


Key Takeaways

  • Fearlessness is clarity in action, not carelessness in thought—an entrepreneur must commit fully once a well-analyzed decision is made.
  • Character compounds faster than capital; inner virtues quietly but powerfully determine long-term business outcomes.
  • Inner peace is a leadership advantage, not a luxury—a calm founder creates psychological safety and operational efficiency.
  • Forgiveness is strategic; letting go of resentment reduces cognitive load and restores execution speed.
  • Self-governance precedes organizational governance—the entrepreneur’s discipline sets the ceiling for the company’s growth.
  • Divine qualities create freedom, trust, and sustainable progress, both for the leader and the organization.
  • Demonic traits—hypocrisy, arrogance, anger, and ignorance—inevitably lead to isolation, fear-driven cultures, and failure.
  • An entrepreneur does not scale a business directly—he scales his character, and the business follows.

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