UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Śhraddhā Traya Vibhāga Yoga

Chapter 17 - Verse 14,15,16
देवद्विजगुरुप्राज्ञपूजनं शौचमार्जवम् |
ब्रह्मचर्यमहिंसा च शारीरं तप उच्यते || 14||
अनुद्वेगकरं वाक्यं सत्यं प्रियहितं च यत् |
स्वाध्यायाभ्यसनं चैव वाङ्मयं तप उच्यते || 15||
मन: प्रसाद: सौम्यत्वं मौनमात्मविनिग्रह: |
भावसंशुद्धिरित्येतत्तपो मानसमुच्यते || 16||

Translation

Respecting and worshipping deities, scholars, teachers and learned
ones, purity in mind and body, honesty, celibacy, and non-violence are
physical austerities.

Using words and speech that do not cause anxiety in others, that are
pleasant to hear, that are truthful and aid in spiritual study constitutes
austerity of words.

Serenity in thinking, pleasant nature, purity in thoughts, an
uncluttered mind, and a mind focused on the Lord constitute austerity of
the mind.

Unfiltered First Take

An entrepreneur has to retain the sanity of organizational functioning, communication, and people’s intentions. There are simple rules for this.

To maintain the sanity of organizational functioning, the first step is to ensure that everyone understands the real goal and vision of the organization. Then due respect and clear roles and responsibilities have to be established for mentors, consultants, experts, division heads, and all kinds of leaders. The structure of the organization should be non confusing, simple, and clear guidelines should be defined for employee behavior to avoid any misbehavior within the organization.

Communication should follow certain guidelines. All communication should be crisp, simple, and easy to understand. It should not cause any distress to the person who is reading or listening, even when conveying the truth. It should not cause any offence to anyone in the organization. It should be motivating and growth oriented. Timely revision of organizational guidelines must be mandatory.

To win people’s loyalty and intentions, one has to be gentle with them, show a positive attitude, avoid disturbing them with excessive communication, control true emotions, and be a role model by constantly yearning to achieve the goal.

UdyamGita Interpretation

Krishna now reframes austerity (tapas) in a profoundly practical way. True discipline, He says, is not withdrawal from life—but refinement within life.

  • Austerity of the body is expressed through cleanliness, simplicity, respect for elders and teachers, non-violence, and moral restraint.
  • Austerity of speech lies in words that are truthful yet gentle, beneficial yet non-offensive, and consistently aligned with higher wisdom.
  • Austerity of the mind is inner—serenity, self-control, clarity of intent, and purity of purpose.

Together, these form an integrated system of disciplined living.

Business Insight

An entrepreneur’s real challenge is preserving sanity at scale—in operations, communication, and intent.

Organizations do not collapse because of lack of strategy alone; they collapse when discipline of body, speech, and mind erodes simultaneously.

  • Disorder in structure creates anxiety.
  • Careless communication creates fear.
  • Impure intent creates mistrust.

Krishna’s framework becomes a leadership operating system for sustainable organizations.

Leadership Lesson

  • Austerity of the Body → Organizational Functioning: Sanity begins with clarity. Every member must understand the true goal and vision of the organization. Respectful hierarchy—mentors, consultants, experts, and leaders—must be clearly defined. Simple structures, clean processes, and explicit behavioral guidelines prevent confusion and internal harm. Discipline here is order without oppression.
  • Austerity of Speech → Organizational Communication: Leadership communication must be crisp, simple, and humane. Even hard truths should not wound. Words must avoid offence, reduce distress, and encourage growth. Regular revision of guidelines and clear articulation of expectations keep the organization aligned. Discipline here is truth without cruelty.
  • Austerity of the Mind → Organizational Intent: Loyalty is earned through gentleness and steadiness. Leaders must maintain emotional control, avoid excessive interference, and communicate only when necessary. By embodying calm focus and visible commitment to the goal, they become role models. Discipline here is control without rigidity.

True leadership is not loud. It is internally disciplined and externally humane.

Key Takeaways

  • Organizational sanity begins with disciplined structure, speech, and intent.
  • Clear vision and respectful hierarchy prevent operational chaos.
  • Truthful communication must also be non-offensive and motivating.
  • Gentleness and emotional control build loyalty faster than authority.
  • Founders who practice inner discipline create stable outer systems.

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