UdyamGita

Revolutionary innovations happen once or twice in a century. They transform the way the world operates. When this happens, new businesses come up to accelerate the transformation. But each era has a fixed lifetime, and it has to end. When an era ends, businesses associated with it also end. To stay relevant, they have to reinvent themselves according to the new era that is emerging.

Hence, starting a business, closing down a business, and reinventing businesses are very natural processes, and an entrepreneur should be aware of this cycle of reinvention. He should also keep an eye on changes in eras and new trends, and continuously adapt to stay relevant.

Krishna introduces Arjuna to the cosmic clock. A single day of Brahma spans thousands of ages; creation unfolds, sustains, dissolves—and then repeats. Nothing is random. Nothing is permanent. Manifestation and dissolution are built into the very fabric of existence.

Life is not linear progress. It is cyclical renewal.

Those who understand this rhythm are not shocked by endings—they expect them.

Business Insight

Business history follows the same cosmic pattern.

Revolutionary innovations emerge once in decades or centuries:

• They redefine how the world works
• New industries rise rapidly
• Fortunes are built on fresh paradigms

But every era has a fixed lifespan. When the era ends, businesses tied rigidly to it fade—no matter how dominant they once were.

What survives is not size, but adaptability.

Starting a business, scaling it, shutting it down, or reinventing it are not failures—they are natural phases of the entrepreneurial cycle.

The entrepreneur who understands this:

• Is emotionally detached from a single form of success
• Treats reinvention as evolution, not loss
• Anticipates change instead of reacting to collapse

Leadership Lesson

Krishna’s deeper message is awareness.

Just as beings dissolve into the unmanifest at cosmic night and re-emerge at dawn, organizations must periodically return to the idea stage—questioning assumptions, dissolving outdated models, and preparing for the next wave.

A wise entrepreneur:

• Tracks shifts in technology, society, and customer behavior
• Reads trends as signals of the next dawn, not noise
• Rebuilds before the night fully arrives

Leadership is not about preserving today’s structure—it is about designing tomorrow’s relevance.

Those who align with cycles don’t fear endings. They use them as launchpads.

Key Takeaways

• All businesses exist within cycles, not straight lines
• Every era creates—and eventually dissolves—its champions
• Reinvention is evolution, not failure
• Trend awareness is a survival skill
• Those who anticipate change outlive those who resist it