UdyamGita

If the goal of the business is to serve others, in other words, if the business focuses on the “what” part and not on the “how” part, it can stay relevant for many centuries. The how part can keep changing based on the era they are in. But if the what is very clear, they can keep tweaking the business to adopt new approaches and stay relevant. When they attain this timeless vision and goal, they go beyond the usual metrics and number games. They become the ones who set the path for new businesses on how to stay relevant and what the real essence of running a business is.

Krishna now points beyond all cycles of creation and dissolution. Beyond what is visible and invisible, manifest and unmanifest, there exists an eternal dimension—unchanging, indestructible. Even when everything else dissolves, this reality remains.

Reaching this state means no return to transience. It is the ultimate destination—not because it escapes the world, but because it stands above its fluctuations.

Business Insight

In business terms, Krishna is distinguishing between the eternal “What” and the temporary “How.”

If a business is anchored in how it operates—its products, processes, technologies, or channels—it is destined to age and disappear. Every “how” belongs to an era.

But if a business is anchored in what it exists to serve—the human problem it solves, the value it creates for others—it gains a form of timeless relevance.

The How must evolve relentlessly.

The What must remain unwavering.

Organizations that understand this can survive centuries, not by resisting change, but by continuously reinterpreting their purpose through new forms.

Leadership Lesson

When an entrepreneur internalizes this distinction, leadership itself transforms.

Such leaders:

• Stop obsessing over short-term metrics as identity markers
• Use numbers as feedback, not self-worth
• Design businesses that adapt across generations

They no longer chase trends—they define directions.

They do not ask, “How do we survive this era?”

They ask, “How do we express our timeless purpose in this era?”

At this level, the entrepreneur exits the usual game of benchmarks and comparisons. He becomes a path-setter, showing others what it truly means to build a business that serves and endures.

Key Takeaways

• The “How” is temporary; the “What” is eternal
• Purpose-driven businesses outlive eras
• Processes must evolve; mission must not
• Numbers inform decisions, not identity
• Timeless vision creates lasting relevance