UdyamGita

The Gita Blueprint for Leading and Winning in Business

UdyamGita

Rāja Vidyā Yoga

Chapter 9 - Verse 22,23,24,25
अनन्याश्चिन्तयन्तो मां ये जना: पर्युपासते |
तेषां नित्याभियुक्तानां योगक्षेमं वहाम्यहम् || 22||
येऽप्यन्यदेवता भक्ता यजन्ते श्रद्धयान्विता: |
तेऽपि मामेव कौन्तेय यजन्त्यविधिपूर्वकम् || 23||
अहं हि सर्वयज्ञानां भोक्ता च प्रभुरेव च |
न तु मामभिजानन्ति तत्त्वेनातश्च्यवन्ति ते || 24||
यान्ति देवव्रता देवान्पितॄ न्यान्ति पितृव्रता: |
भूतानि यान्ति भूतेज्या यान्ति मद्याजिनोऽपि माम् ||25||

Translation

Some exclusively worship Me with devotion, leaving aside all other
thoughts and serve Me wholeheartedly with their body and mind. I take
responsibility to grant their wishes and safeguard blessings they have
already earned.

O Son of Kunti! Those who worship other deities with sincerity are
in fact worshipping Me alone, but in an indirect, unauthorized manner.

I am indeed the consumer as well as the Lord of all worships and
sacrifices. Those who are ignorant of this principle, propitiate other deities
and keep going back and forth between this mundane world and the
heavenly world.

Those who propitiate heavenly deities reach the respective deities.
Those who worship the ancestral deities reach them as well. However,
those who worship Me exclusively reach My abode, never to return.

Unfiltered First Take

Entrepreneurship is all about faith. One who works towards the goal with a single minded focus will achieve success. All materialistic benefits and perks become byproducts of this focused effort.

However, there are entrepreneurs who run other activities in parallel, either as a safety net, a hobby, or an ancestral business. When an entrepreneur splits focus and effort across more than one business at the same time, the growth and rate of success are not guaranteed. In many cases, businesses have to be shut down due to diverted focus on side pursuits. When there is a safety net, people are usually less hungry for growth. They operate within safe limits so that they do not lose existing comfort. But when an entrepreneur pushes himself into a single business as if there is nothing else left for him to survive on, he grows exponentially. Otherwise, the cycle of starting and shutting down businesses keeps repeating.

The company an entrepreneur keeps and the vision he holds play an important role in shaping the organization. If he is surrounded by people who are risk averse, they will offer safe ideas and gradually make him risk averse as well. If he is with people who are focused only on resolving local issues, he will be pulled into initiatives limited to those issues. If he is surrounded by people who think big and aim to solve larger problems using the right resources and connections, the entrepreneur also picks up those skills, approaches, and ways of thinking, and begins to operate at a bigger level. Hence, having the right set of people around is one of the keys to success. Similarly, the size of the vision determines the shape and scale of the business.

UdyamGita Interpretation

Krishna makes one of the most reassuring declarations in the Gita:

For those who think of Him alone, who stay absorbed with unwavering devotion, He personally takes responsibility for their needs—both providing what is missing and protecting what is already earned.

He then draws a clear distinction. Even those who worship other forces with faith ultimately reach Him—but indirectly, imperfectly, and cyclically. Every form of worship leads to a destination that matches the object of focus. Where attention goes, existence follows.

Business Insight

Entrepreneurship is fundamentally an act of faith.

When a founder commits single-mindedly to one vision, success compounds. Material rewards—money, recognition, perks—arrive as by-products, not objectives.

However, many entrepreneurs dilute their energy:

  • Side hustles as “safety nets”
  • Parallel businesses as hobbies
  • Legacy ventures as emotional backups

The result is divided attention and inconsistent growth.

With a safety net, hunger reduces. Decisions become conservative. Risks are optimized for comfort, not breakthrough.

But when the entrepreneur burns the bridges—mentally, not recklessly—focus sharpens, effort intensifies, and growth accelerates. Otherwise, the cycle of starting and shutting down ventures keeps repeating.

Leadership Lesson

Focus is influenced not just by effort, but by environment.

  • Risk-averse company breeds safe thinking
  • Local-problem solvers pull vision downward
  • Big-picture thinkers stretch ambition upward

The entrepreneur unconsciously absorbs the mindset of those around him. Similarly, the size of the vision sets the ceiling for the organization. Small vision builds stable but limited enterprises; expansive vision demands courage, systems, and scale.

Leadership, therefore, is as much about choosing surroundings as it is about making decisions.

Key Takeaways

  • Single-minded focus attracts both growth and protection.
  • Divided attention weakens momentum, even when intentions are good.
  • Safety nets reduce hunger; hunger fuels exponential growth.
  • Your company shapes your thinking before you realize it.
  • The organization always grows into the size of the founder’s vision.

Comments & Reviews

Share Your Thoughts

Comments (0)

No comments yet. Be the first to share your thoughts!

Share this Verse